Overview2026-07-02 – 2026-07-30
How many people camevs 2026-06-03 – 2026-07-01
The basic numbers: how many people came, and how much they looked at.
What do these numbers mean?
VisitsOne visit to the site. If someone leaves and comes back later, that's a second visit.
PeopleDistinct people. One person making three visits counts once here.
New peoplePeople visiting for the first time.
Pages viewedTotal pages loaded, including the same page more than once.
Were those visits any good?
Whether those visits were any good. Volume without engagement isn't worth much.
What counts as engaged, and how is bounce measured?
Average time on siteHow long a visit lasts on average.
Engaged visitsShare of visits where someone actually did something — stayed over 10 seconds, viewed a second page, or triggered a conversion.
Left immediatelyShare of visits where someone arrived and left without engaging. The exact opposite of the engaged figure.
Pages per visitHow many pages someone looks at per visit. Higher usually means they're exploring rather than bouncing.
How traffic moved day by day
How traffic moved day by day. Weekend dips are normal for business audiences.
Where people came from
Which routes people took to reach you. This is where you see whether paid activity is pulling its weight against organic and direct.
| Channel | Visits | People | Engaged | Share of visits |
|---|---|---|---|---|
| Organic Search | 27,944 | 15,141 | 62.3% | 73.2% |
| Direct | 6,586 | 3,974 | 56.4% | 17.3% |
| Referral | 1,962 | 894 | 62.6% | 5.1% |
| Paid Other | 751 | 495 | 72.3% | 2.0% |
| Unassigned | 616 | 544 | 4.7% | 1.6% |
| AI Assistant | 231 | 160 | 68.8% | 0.6% |
| Organic Social | 175 | 82 | 66.9% | 0.5% |
| 31 | 17 | 67.7% | 0.1% | |
| Paid Social | 28 | 20 | 28.6% | 0.1% |
| Organic Shopping | 1 | 1 | 0.0% | 0.0% |
| Total | 38,168 |
Running ads? The Campaigns page breaks paid activity down by platform and campaign, and tells you whether it beat the site average.