Insight Analytics & advertising
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charitybond

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In plain English

This campaign brought 11 visits from 7 people. That's down 15% on the previous period. Visitors engaged more than the site average — 72.7% against 61.4% — and stayed 11m 47s on average. It produced 5.00 conversions (45.5% of visits). Traffic is too low to draw firm conclusions — treat these figures as indicative only.

The numbers

Each figure is compared with the same campaign over the previous equivalent period (2026-06-03 – 2026-07-01), so you can see direction, not just size.

Visits
11
▼ 15% vs previous period
People
7
new vs previous period
Engaged
72.7%
▲ 18% vs previous period
Average time
11m 47s
▲ 14% vs previous period
Conversions from this campaign 5.00
Share of visits that converted 45.5%

How it compares to the rest of the site

The site average is every visit from every source. A campaign performing below it is bringing worse-quality traffic than you'd get anyway.

MeasureThis campaign Site averageDifference
Engaged visits 72.7% 61.4% ▲ 18%
Average time 11m 47s 3m 46s ▲ 212%
Pages per visit 3.00 2.13 ▲ 41%

Visits day by day

Useful for spotting when the campaign actually ran, and whether traffic held up or dropped off after launch.

Where people landed

The first page each visit hit. If engagement is poor here, the landing page is the first thing to look at.

Landing pages

3 rows
Landing page Visits Engaged Share
/deposits/charity-accounts 785.7% 63.6%
(not set) 20.0% 18.2%
/deposits 2100.0% 18.2%
Total 1172.7%

Pages they went on to view

What people looked at after arriving. A short list means they didn't explore.

7 rows
Page Pages viewed Visits Share
/deposits/charity-accounts/ 1610 48.5%
/deposits/ 54 15.2%
/ 32 9.1%
/deposits/terms-and-conditions/ 32 9.1%
/deposits-help/ 21 6.1%
/deposits-help/charity-help/ 21 6.1%
/deposits-help/opening-an-account/ 21 6.1%
Total 3311

Devices

If one device type engages far worse than another, that's usually a layout problem.

2 rows
Device Visits Engaged Share
desktop 977.8% 81.8%
mobile 250.0% 18.2%
Total 1172.7%