Insight Analytics & advertising
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Content2026-07-02 – 2026-07-30

Which pages people actually read, and where they arrive.

Most-viewed pages

What people actually read once they're on the site.

Pagesby views, top 40

40 rows
Page Pages viewed Visits Engaged Average time Share
/ 15,00113,12468.1%1m 49s 20.8%
/intermediaries/ 9,6736,84772.8%1m 36s 13.4%
/deposits/ 6,7104,75888.8%1m 48s 9.3%
/intermediaries/mortgages/ 5,3344,34484.5%2m 18s 7.4%
/deposits/personal/ 3,8733,36772.6%2m 11s 5.4%
/deposits/business-accounts/ 2,6932,31974.3%3m 25s 3.7%
/deposits/isa-savings-accounts/ 2,6082,25678.7%2m 56s 3.6%
/deposits/online-banking/ 2,1721,94653.0%1m 50s 3.0%
/lending/mortgages/ 2,1311,52790.0%1m 10s 3.0%
/intermediaries/mortgages/document-library/ 2,0142,03482.6%3m 5s 2.8%
/deposits/trust-bank-accounts/ 1,8691,56767.5%2m 26s 2.6%
/contact-centre/ 1,5711,30693.7%1m 39s 2.2%
/trust-bank-account-products/ 1,3851,03171.9%2m 58s 1.9%
/deposits/charity-accounts/ 1,3581,09876.3%3m 55s 1.9%
/lending/ 1,2171,00589.8%1m 6s 1.7%
/about-utb/ 1,1481,04985.7%1m 51s 1.6%
/deposits-help/ 97782492.5%3m 41s 1.4%
/residential-mortgages/ 94681195.3%51s 1.3%
/intermediaries/asset-finance/document-library/ 83389261.8%4m 56s 1.2%
/buy-to-let-mortgages/ 79465296.8%49s 1.1%
/intermediaries/bridging-finance/ 74055389.2%1m 36s 1.0%
/second-charge-mortgages/ 64253891.4%1m 32s 0.9%
/lending/mortgages/mortgages-customer-contact/ 63359482.0%2m 12s 0.9%
/careers/https-www-utbank-co-uk-job-role-template-26/ 63157378.5%1m 36s 0.9%
/deposits/contact-deposits-2/ 58347284.1%2m 22s 0.8%
/intermediaries/bridging-finance/document-library/ 52054570.5%2m 29s 0.7%
/lending/bridging-finance/ 46942185.0%1m 47s 0.7%
/prohibited-industries/ 36730995.8%25s 0.5%
/deposits/apply-for-a-business-account/ 36229897.3%1m 17s 0.5%
/mortgages-existing-customers/ 35530882.5%1m 6s 0.5%
/careers/ 28926095.8%30s 0.4%
/mortgage-portal/ 28826649.2%1m 17s 0.4%
/deposits-help/existing-customers/ 27725092.4%4m 57s 0.4%
/deposits/managing-your-account/change-of-details/ 25723884.9%2m 13s 0.4%
/isa-apply-online/ 24822094.5%2m 26s 0.3%
/about-utb/financial-information/ 23224961.4%2m 46s 0.3%
/lending/asset-finance/ 21519787.8%2m 49s 0.3%
/deposits/terms-and-conditions/ 20420287.6%2m 43s 0.3%
/deposits/managing-your-account/ 20317394.8%54s 0.3%
/lending/development-finance/ 19917787.0%1m 27s 0.3%
Total 81,30538,16861.4%3m 46s

Entry points

The pages people arrive on. A poor engagement figure here usually means the page doesn't match what the link promised.

Landing pagestop 30

30 rows
Landing page Visits Engaged Left immediately Share
/ 11,18064.7%35.3% 33.0%
/intermediaries 5,57469.3%30.7% 16.5%
(not set) 2,7093.3%96.7% 8.0%
/deposits/personal 2,03565.1%34.9% 6.0%
/deposits/online-banking 1,79850.3%49.7% 5.3%
/deposits 1,34867.9%32.1% 4.0%
/deposits/isa-savings-accounts 1,29771.5%28.5% 3.8%
/deposits/business-accounts 1,22469.6%30.4% 3.6%
/deposits/trust-bank-accounts 95359.9%40.1% 2.8%
/intermediaries/mortgages 91960.7%39.3% 2.7%
/intermediaries/asset-finance/document-library 67469.7%30.3% 2.0%
/deposits/charity-accounts 52066.7%33.3% 1.5%
/trust-bank-account-products 40942.3%57.7% 1.2%
/lending/mortgages 40372.7%27.3% 1.2%
/careers/https-www-utbank-co-uk-job-role-template-26 31670.6%29.4% 0.9%
/deposits-help 25085.6%14.4% 0.7%
/intermediaries/mortgages/document-library 24349.4%50.6% 0.7%
/lending 22271.2%28.8% 0.7%
/mortgage-portal 20536.6%63.4% 0.6%
/intermediaries/bridging-finance/document-library 19248.4%51.6% 0.6%
/second-charge-mortgages 18887.8%12.2% 0.6%
/about-utb 18455.4%44.6% 0.5%
/intermediaries/bridging-finance 17883.7%16.3% 0.5%
/contact-centre 17096.5%3.5% 0.5%
/lending/bridging-finance 16178.9%21.1% 0.5%
/privacy-notice 12055.8%44.2% 0.4%
/about-utb/financial-information 11960.5%39.5% 0.4%
/news-and-media 10212.7%87.3% 0.3%
/mortgages-existing-customers 9355.9%44.1% 0.3%
/broker-zone 8951.7%48.3% 0.3%
Total 38,16861.4%38.6%

Page titles

The same pages grouped by their title rather than their address — useful when one template serves many URLs.

Titlestop 25

25 rows
Page title Pages viewed Visits
United Trust Bank | Deposit Accounts | Asset Finance | Bridging Loans | Property Development Finance | Mortgages | Structured Property Finance 14,90413,095
Intermediaries | United Trust Bank 9,6716,845
Rewarding Deposit Accounts | United Trust Bank 6,6524,716
Mortgages for Intermediaries | United Trust Bank 5,3344,344
Personal Savings Accounts | United Trust Bank 3,8723,367
Business Savings Accounts | United Trust Bank 2,6932,319
ISA Savings Accounts| United Trust Bank 2,6062,255
Deposits | Online Banking | United Trust Bank 2,1721,946
Mortgages | United Trust Bank 2,1301,527
Document Library | Mortgages | United Trust Bank 2,0142,034
UTB Trust Bank Accounts 1,8691,567
Contact Centre - United Trust Bank 1,5701,306
Deposit Trust Account Products - United Trust Bank 1,3851,031
Charity Savings Accounts | United Trust Bank 1,3581,098
Funding for property and business | United Trust Bank 1,2181,005
About United Trust Bank | United Trust Bank 1,1461,049
Deposits Help | United Trust Bank 977824
Residential Mortgages - United Trust Bank 946811
Document Library | Asset Finance | United Trust Bank 833892
Buy To Let Mortgages - United Trust Bank 794652
Bridging for Intermediaries | United Trust Bank 740553
Second Charge Mortgages - United Trust Bank 642538
Mortgages | Customer Contact | United Trust Bank 633594
Current Positions | United Trust Bank 630573
Deposits | United Trust Bank 580471
Total 81,30538,168

Where data is coming from

Every web address sending data. Anything here that isn't your live site — staging, dev, test — is polluting these reports.

Web addresses sending data

Only your live site should appear here. Staging, dev or test addresses mean internal activity is being counted as real traffic.

3 rows
Website address Visits People Share
www.utbank.co.uk 37,80820,125 98.9%
rebrand-dev.utbank.co.uk 277182 0.7%
staging2.utbank.co.uk 158157 0.4%
Total 38,16820,430