LinkedIn Ads2026-07-02 – 2026-07-30
Delivery and cost
What LinkedIn charged you, and what it delivered for it. These figures come from LinkedIn itself, so they include impressions and spend that never reach your website and therefore never appear in Google Analytics.
Impressions
68,690
Clicks
1,221
Spend
£2,579.98
Cost per click
£2.11
Click-through rate
1.78%
Cost per 1,000 impressions
£37.56
Landing page clicks
1,221
Conversions
167
Cost per conversion
£15.45
Spend and clicks by day
Useful for seeing when a campaign actually ran and whether delivery held up across its flight.
Where your ads appeared
Placement is the first thing to check when clicks look cheap but visitors don’t engage — Audience Network traffic behaves very differently from LinkedIn itself.
Placement 4 rows
Where the ad was shown. OFFSITE is the LinkedIn Audience Network — third-party apps and sites rather than LinkedIn itself, where clicks are cheaper but far more often accidental.
| Placement | Impressions | Clicks | To site | CTR | Spend | Cost / click | Conversions | Share |
|---|---|---|---|---|---|---|---|---|
| 42,122 | 152 | 152 | 0.36% | £1,541.31 | £10.14 | 0 | 61.3% | |
| Offsite | 24,464 | 1,058 | 1,058 | 4.32% | £1,022.63 | £0.97 | 140 | 35.6% |
| Offsite in stream | 2,104 | 11 | 11 | 0.52% | £16.04 | £1.46 | 2 | 3.1% |
| Unknown | 0 | 0 | 0 | — | £0.00 | — | 25 | 0.0% |
Serving location 3 rows
On LinkedIn versus off it.
| Serving location | Impressions | Clicks | To site | CTR | Spend | Cost / click | Conversions | Share |
|---|---|---|---|---|---|---|---|---|
| On site | 42,122 | 152 | 152 | 0.36% | £1,541.31 | £10.14 | 23 | 61.3% |
| Off site | 26,568 | 1,069 | 1,069 | 4.02% | £1,038.67 | £0.97 | 142 | 38.7% |
| Unknown | 0 | 0 | 0 | — | £0.00 | — | 2 | 0.0% |
Device 3 rows
What people were using when the ad appeared.
| Device | Impressions | Clicks | To site | CTR | Spend | Cost / click | Conversions | Share |
|---|---|---|---|---|---|---|---|---|
| Mobile app | 61,709 | 1,190 | 1,190 | 1.93% | £2,509.29 | £2.11 | 0 | 89.8% |
| Mobile web | 3,703 | 23 | 23 | 0.62% | £28.04 | £1.22 | 0 | 5.4% |
| Desktop web | 3,278 | 8 | 8 | 0.24% | £42.65 | £5.33 | 0 | 4.8% |
Account structure
The same spend seen at each level of the account, from group down to individual ad.
Campaign group 4 rows
The top level of the account. LinkedIn now calls these Campaigns.
| Campaign group | Impressions | Clicks | To site | CTR | Spend | Cost / click | Conversions | Share |
|---|---|---|---|---|---|---|---|---|
| Funded Innovation Businesses | 28,109 | 1,079 | 1,079 | 3.84% | £1,076.49 | £1.00 | 142 | 40.9% |
| PE and VC Investment Managers Jul - Aug 2026 | 21,254 | 71 | 71 | 0.33% | £737.11 | £10.38 | 2 | 30.9% |
| SMEs Retargeting campaign June | 13,130 | 45 | 45 | 0.34% | £646.38 | £14.36 | 19 | 19.1% |
| Trust campaign 2 - May - June 2026 - Website Visits | 6,197 | 26 | 26 | 0.42% | £120.00 | £4.62 | 4 | 9.0% |
Campaign 10 rows
What LinkedIn now calls Ad sets — the level that holds targeting and budget.
| Campaign | Impressions | Clicks | To site | CTR | Spend | Cost / click | Conversions | Share |
|---|---|---|---|---|---|---|---|---|
| Funded Innovation Businesses - Website visits - Video Jul - Aug | 16,883 | 836 | 836 | 4.95% | £740.20 | £0.89 | 110 | 24.6% |
| Funded Innovation Businesses - Carousel Website visits | 10,209 | 235 | 235 | 2.30% | £313.85 | £1.34 | 32 | 14.9% |
| PE and VC Investment Managers - Video ad | 9,996 | 30 | 30 | 0.30% | £213.85 | £7.13 | 2 | 14.6% |
| Website conversions - Carousel retargeting | 8,536 | 25 | 25 | 0.29% | £429.69 | £17.19 | 9 | 12.4% |
| Website visits - May 18, 2026 | 6,197 | 26 | 26 | 0.42% | £120.00 | £4.62 | 3 | 9.0% |
| PE and VC Investment Managers - Single image | 5,783 | 20 | 20 | 0.35% | £246.12 | £12.31 | 0 | 8.4% |
| PE and VC Investment Managers - Carousel ad | 5,475 | 21 | 21 | 0.38% | £277.14 | £13.20 | 0 | 8.0% |
| Website conversions - Single image retargeting | 4,594 | 20 | 20 | 0.44% | £216.69 | £10.83 | 10 | 6.7% |
| Funded Innovation Businesses - Singe image Website visits | 1,017 | 8 | 8 | 0.79% | £22.44 | £2.80 | 0 | 1.5% |
| Website visits - May 18, 2026 | 0 | 0 | 0 | — | £0.00 | — | 1 | 0.0% |
Ad 29 rows, showing top 25
Individual ads. The quickest way to see which creative is carrying a campaign.
| Ad | Impressions | Clicks | To site | CTR | Spend | Cost / click | Conversions | Share |
|---|---|---|---|---|---|---|---|---|
| VC Investment managers - video ad | 9,996 | 30 | 30 | 0.30% | £213.85 | £7.13 | 2 | 14.6% |
| Funded Companies video 2 | 8,065 | 369 | 369 | 4.58% | £383.25 | £1.04 | 54 | 11.7% |
| Funded Businesses Carousel 2 | 7,056 | 172 | 172 | 2.44% | £238.11 | £1.38 | 22 | 10.3% |
| Trust 1 accounts carousel | 6,197 | 26 | 26 | 0.42% | £120.00 | £4.62 | 3 | 9.0% |
| PE/VC Investment managers - Carousel 1 | 5,475 | 21 | 21 | 0.38% | £277.14 | £13.20 | 0 | 8.0% |
| Re-targeting carousel 1. | 4,466 | 12 | 12 | 0.27% | £229.77 | £19.15 | 2 | 6.5% |
| Re-targeting carousel 2. | 4,070 | 13 | 13 | 0.32% | £199.92 | £15.38 | 7 | 5.9% |
| PE/VC Investment managers image 2.1 | 3,451 | 15 | 15 | 0.43% | £147.84 | £9.86 | 0 | 5.0% |
| Funded Companies video 2 | 3,312 | 156 | 156 | 4.71% | £131.38 | £0.84 | 22 | 4.8% |
| Funded Companies video 2 | 2,428 | 142 | 142 | 5.85% | £88.53 | £0.62 | 16 | 3.5% |
| PE/VC Investment managers image 1 | 2,332 | 5 | 5 | 0.21% | £98.28 | £19.66 | 0 | 3.4% |
| Funded Companies video 1 | 2,171 | 74 | 74 | 3.41% | £83.45 | £1.13 | 10 | 3.2% |
| Retargeting Single image 1 | 2,147 | 9 | 9 | 0.42% | £114.59 | £12.73 | 7 | 3.1% |
| Funded Businesses Carousel 1 | 1,844 | 30 | 30 | 1.63% | £44.24 | £1.47 | 4 | 2.7% |
| Retargeting Single image 3 | 891 | 4 | 4 | 0.45% | £41.20 | £10.30 | 1 | 1.3% |
| Retargeting Single image 2 | 784 | 4 | 4 | 0.51% | £30.41 | £7.60 | 1 | 1.1% |
| Funded Businesses Carousel 2 | 779 | 17 | 17 | 2.18% | £17.77 | £1.05 | 6 | 1.1% |
| Retargeting Single image 5 | 665 | 2 | 2 | 0.30% | £27.01 | £13.51 | 1 | 1.0% |
| Funded Companies video 2 | 640 | 77 | 77 | 12.03% | £44.93 | £0.58 | 8 | 0.9% |
| Funded Businesses Carousel 2 | 471 | 13 | 13 | 2.76% | £12.60 | £0.97 | 0 | 0.7% |
| Depsol Funded Businesses image 4 | 389 | 3 | 3 | 0.77% | £9.14 | £3.05 | 0 | 0.6% |
| Depsol Funded Businesses image 2 | 344 | 4 | 4 | 1.16% | £6.75 | £1.69 | 0 | 0.5% |
| Depsol Funded Businesses image 1 | 283 | 1 | 1 | 0.35% | £6.55 | £6.55 | 0 | 0.4% |
| Funded Companies video 2 | 265 | 18 | 18 | 6.79% | £8.55 | £0.47 | 0 | 0.4% |
| Retargeting Single image 4 | 107 | 1 | 1 | 0.93% | £3.49 | £3.49 | 0 | 0.2% |
4 further rows not shown, ordered by impressions.
Who actually saw them
LinkedIn knows who its members are, so this is the detail no web analytics can give you: seniority, function, title, industry and company size of the people reached.
Seniority 10 rows
How senior the people reached were.
| Seniority | Impressions | Clicks | To site | CTR | Spend | Cost / click | Conversions | Share |
|---|---|---|---|---|---|---|---|---|
| Director | 25,605 | 393 | 395 | 1.53% | £1,053.33 | £2.68 | 60 | 31.7% |
| Partner | 10,576 | 118 | 118 | 1.12% | £467.86 | £3.96 | 10 | 13.1% |
| CXO | 10,392 | 237 | 234 | 2.28% | £464.33 | £1.96 | 31 | 12.8% |
| Entry | 8,548 | 161 | 162 | 1.88% | £238.47 | £1.48 | 23 | 10.6% |
| Owner | 8,349 | 214 | 215 | 2.56% | £388.45 | £1.82 | 26 | 10.3% |
| Senior | 6,697 | 117 | 116 | 1.75% | £191.30 | £1.64 | 16 | 8.3% |
| VP | 6,599 | 143 | 147 | 2.17% | £284.16 | £1.99 | 14 | 8.2% |
| Manager | 2,944 | 81 | 81 | 2.75% | £113.65 | £1.40 | 0 | 3.6% |
| Unpaid | 857 | 16 | 18 | 1.87% | £21.71 | £1.36 | 0 | 1.1% |
| Training | 313 | 0 | 0 | 0.00% | £0.00 | — | 0 | 0.4% |
Job function 26 rows, showing top 25
The department people work in.
| Job function | Impressions | Clicks | To site | CTR | Spend | Cost / click | Conversions | Share |
|---|---|---|---|---|---|---|---|---|
| Business Development | 21,111 | 445 | 446 | 2.11% | £919.16 | £2.07 | 50 | 22.6% |
| Finance | 16,744 | 111 | 111 | 0.66% | £796.90 | £7.18 | 9 | 17.9% |
| Entrepreneurship | 7,849 | 93 | 92 | 1.18% | £330.91 | £3.56 | 4 | 8.4% |
| Operations | 6,807 | 147 | 146 | 2.16% | £254.13 | £1.73 | 17 | 7.3% |
| Accounting | 4,856 | 29 | 31 | 0.60% | £112.47 | £3.88 | 0 | 5.2% |
| Engineering | 4,272 | 121 | 121 | 2.83% | £170.46 | £1.41 | 12 | 4.6% |
| Sales | 3,735 | 86 | 83 | 2.30% | £124.85 | £1.45 | 13 | 4.0% |
| Marketing | 2,894 | 88 | 86 | 3.04% | £125.68 | £1.43 | 9 | 3.1% |
| Information Technology | 2,798 | 86 | 86 | 3.07% | £119.49 | £1.39 | 11 | 3.0% |
| Education | 2,781 | 58 | 58 | 2.09% | £116.70 | £2.01 | 16 | 3.0% |
| Media and Communication | 2,397 | 60 | 64 | 2.50% | £95.20 | £1.59 | 11 | 2.6% |
| Community and Social Services | 2,370 | 46 | 48 | 1.94% | £96.79 | £2.10 | 18 | 2.5% |
| Consulting | 2,115 | 38 | 35 | 1.80% | £92.30 | £2.43 | 11 | 2.3% |
| Arts and Design | 1,852 | 58 | 58 | 3.13% | £65.99 | £1.14 | 10 | 2.0% |
| Legal | 1,614 | 15 | 16 | 0.93% | £58.37 | £3.89 | 0 | 1.7% |
| Research | 1,417 | 20 | 22 | 1.41% | £64.36 | £3.22 | 0 | 1.5% |
| Customer Success and Support | 1,386 | 32 | 30 | 2.31% | £47.01 | £1.47 | 6 | 1.5% |
| Administrative | 1,249 | 20 | 21 | 1.60% | £47.14 | £2.36 | 5 | 1.3% |
| Human Resources | 876 | 22 | 19 | 2.51% | £27.89 | £1.27 | 7 | 0.9% |
| Real Estate | 848 | 8 | 9 | 0.94% | £30.60 | £3.82 | 3 | 0.9% |
| Product Management | 823 | 26 | 23 | 3.16% | £38.11 | £1.47 | 0 | 0.9% |
| Program and Project Management | 766 | 24 | 23 | 3.13% | £26.14 | £1.09 | 8 | 0.8% |
| Healthcare Services | 765 | 21 | 21 | 2.75% | £27.52 | £1.31 | 0 | 0.8% |
| Military and Protective Services | 745 | 9 | 8 | 1.21% | £25.58 | £2.84 | 0 | 0.8% |
| Quality Assurance | 190 | 6 | 6 | 3.16% | £5.97 | £1.00 | 0 | 0.2% |
1 further row not shown, ordered by impressions.
Job title 1806 rows, showing top 40
Specific titles, most-reached first.
| Job title | Impressions | Clicks | To site | CTR | Spend | Cost / click | Conversions | Share |
|---|---|---|---|---|---|---|---|---|
| Director | 4,947 | 101 | 103 | 2.04% | £184.88 | £1.83 | 27 | 4.9% |
| Founder | 4,701 | 136 | 136 | 2.89% | £224.50 | £1.65 | 8 | 4.7% |
| Chief Executive Officer | 4,451 | 115 | 111 | 2.58% | £193.82 | £1.69 | 26 | 4.4% |
| Co-Founder | 3,048 | 74 | 77 | 2.43% | £148.61 | £2.01 | 12 | 3.0% |
| Partner | 2,904 | 24 | 28 | 0.83% | £102.54 | £4.27 | 0 | 2.9% |
| Managing Director | 2,882 | 75 | 75 | 2.60% | £127.60 | £1.70 | 4 | 2.9% |
| Investor | 2,520 | 18 | 20 | 0.71% | £124.91 | £6.94 | 0 | 2.5% |
| Financial Director | 2,105 | 7 | 10 | 0.33% | £96.65 | £13.81 | 5 | 2.1% |
| Board Member | 1,939 | 24 | 23 | 1.24% | £93.97 | £3.92 | 0 | 1.9% |
| Head of Finance | 1,450 | 6 | 6 | 0.41% | £57.80 | £9.63 | 0 | 1.4% |
| Member of the Board of Advisors | 1,433 | 36 | 36 | 2.51% | £61.40 | £1.71 | 5 | 1.4% |
| Non Executive Director | 1,317 | 36 | 36 | 2.73% | £55.59 | £1.54 | 17 | 1.3% |
| Principal | 1,277 | 13 | 13 | 1.02% | £53.70 | £4.13 | 0 | 1.3% |
| Advisor | 1,059 | 20 | 19 | 1.89% | £53.54 | £2.68 | 3 | 1.1% |
| Chairperson | 1,051 | 20 | 20 | 1.90% | £51.11 | £2.56 | 0 | 1.0% |
| Chief Financial Officer | 1,047 | 18 | 19 | 1.72% | £64.28 | £3.57 | 0 | 1.0% |
| Member | 1,009 | 27 | 27 | 2.68% | £48.42 | £1.79 | 4 | 1.0% |
| Owner | 942 | 27 | 27 | 2.87% | £37.76 | £1.40 | 5 | 0.9% |
| Chief Operating Officer | 910 | 27 | 28 | 2.97% | £28.04 | £1.04 | 0 | 0.9% |
| Retired | 840 | 14 | 15 | 1.67% | £20.93 | £1.50 | 0 | 0.8% |
| Managing Partner | 775 | 5 | 3 | 0.65% | £39.54 | £7.91 | 3 | 0.8% |
| Management Accountant | 766 | 0 | 7 | 0.00% | £0.00 | — | 0 | 0.8% |
| Mentor | 765 | 21 | 24 | 2.75% | £34.59 | £1.65 | 3 | 0.8% |
| Accountant | 732 | 0 | 0 | 0.00% | £0.00 | — | 0 | 0.7% |
| Vice President | 727 | 6 | 9 | 0.83% | £24.98 | £4.16 | 0 | 0.7% |
| Treasurer | 698 | 5 | 4 | 0.72% | £33.31 | £6.66 | 0 | 0.7% |
| Associate Director | 697 | 0 | 0 | 0.00% | £0.00 | — | 0 | 0.7% |
| Software Engineer | 678 | 23 | 24 | 3.39% | £30.82 | £1.34 | 0 | 0.7% |
| Investment Specialist | 655 | 9 | 5 | 1.37% | £30.00 | £3.33 | 0 | 0.7% |
| Consultant | 614 | 12 | 12 | 1.95% | £21.55 | £1.80 | 3 | 0.6% |
| Head | 599 | 4 | 5 | 0.67% | £23.66 | £5.92 | 0 | 0.6% |
| Growth Specialist | 588 | 5 | 4 | 0.85% | £26.39 | £5.28 | 0 | 0.6% |
| Private Investor | 560 | 3 | 3 | 0.54% | £26.48 | £8.83 | 0 | 0.6% |
| Investment Director | 555 | 0 | 0 | 0.00% | £0.00 | — | 0 | 0.6% |
| Trustee | 523 | 14 | 14 | 2.68% | £22.64 | £1.62 | 0 | 0.5% |
| President | 443 | 8 | 12 | 1.81% | £22.66 | £2.83 | 0 | 0.4% |
| Board Observer | 441 | 0 | 0 | 0.00% | £0.00 | — | 0 | 0.4% |
| Senior Software Engineer | 428 | 16 | 16 | 3.74% | £19.34 | £1.21 | 0 | 0.4% |
| Strategic Advisor | 403 | 8 | 10 | 1.99% | £19.29 | £2.41 | 0 | 0.4% |
| Financial Controller | 397 | 6 | 8 | 1.51% | £9.81 | £1.64 | 0 | 0.4% |
1766 further rows not shown, ordered by impressions.
Industry 159 rows, showing top 25
The sector their employer operates in.
| Industry | Impressions | Clicks | To site | CTR | Spend | Cost / click | Conversions | Share |
|---|---|---|---|---|---|---|---|---|
| Technology, Information and Internet | 22,471 | 592 | 594 | 2.63% | £922.60 | £1.56 | 74 | 12.3% |
| Capital Markets | 17,759 | 115 | 115 | 0.65% | £804.09 | £6.99 | 4 | 9.7% |
| Business Consulting and Services | 12,673 | 270 | 269 | 2.13% | £480.27 | £1.78 | 36 | 6.9% |
| Financial Services | 9,569 | 125 | 125 | 1.31% | £375.29 | £3.00 | 23 | 5.2% |
| IT Services and IT Consulting | 8,481 | 214 | 215 | 2.52% | £333.17 | £1.56 | 32 | 4.6% |
| Accounting | 7,715 | 60 | 60 | 0.78% | £210.28 | £3.50 | 0 | 4.2% |
| Media and Telecommunications | 5,516 | 151 | 153 | 2.74% | £196.99 | £1.30 | 18 | 3.0% |
| Real Estate | 5,108 | 67 | 68 | 1.31% | £202.01 | £3.02 | 14 | 2.8% |
| Advertising Services | 4,005 | 128 | 129 | 3.20% | £150.96 | £1.18 | 13 | 2.2% |
| Non-profit Organizations | 3,992 | 65 | 62 | 1.63% | £159.23 | £2.45 | 13 | 2.2% |
| Credit Intermediation | 3,536 | 34 | 35 | 0.96% | £148.15 | £4.36 | 0 | 1.9% |
| Legal Services | 3,410 | 21 | 22 | 0.62% | £99.44 | £4.74 | 0 | 1.9% |
| Research Services | 2,716 | 47 | 47 | 1.73% | £112.41 | £2.39 | 4 | 1.5% |
| Insurance | 2,646 | 43 | 43 | 1.63% | £105.79 | £2.46 | 0 | 1.4% |
| Construction | 2,607 | 39 | 38 | 1.50% | £79.60 | £2.04 | 7 | 1.4% |
| Professional Services | 2,526 | 64 | 66 | 2.53% | £93.27 | £1.46 | 6 | 1.4% |
| Staffing and Recruiting | 2,432 | 54 | 53 | 2.22% | £99.74 | £1.85 | 12 | 1.3% |
| Technology, Information and Media | 2,406 | 61 | 59 | 2.54% | £95.87 | £1.57 | 7 | 1.3% |
| Higher Education | 2,285 | 40 | 40 | 1.75% | £101.76 | £2.54 | 8 | 1.2% |
| Hospitals and Health Care | 2,023 | 45 | 44 | 2.22% | £80.03 | £1.78 | 8 | 1.1% |
| Transportation Equipment Manufacturing | 1,894 | 42 | 43 | 2.22% | £62.13 | £1.48 | 6 | 1.0% |
| Education | 1,882 | 44 | 45 | 2.34% | £77.64 | £1.76 | 8 | 1.0% |
| Machinery Manufacturing | 1,845 | 25 | 22 | 1.36% | £63.21 | £2.53 | 0 | 1.0% |
| Civic and Social Organizations | 1,787 | 37 | 36 | 2.07% | £77.52 | £2.10 | 11 | 1.0% |
| Medical Practices | 1,779 | 42 | 44 | 2.36% | £71.60 | £1.70 | 0 | 1.0% |
134 further rows not shown, ordered by impressions.
Company size 9 rows
How large their employer is, by headcount.
| Company size | Impressions | Clicks | To site | CTR | Spend | Cost / click | Conversions | Share |
|---|---|---|---|---|---|---|---|---|
| 11 to 50 employees | 27,306 | 457 | 457 | 1.67% | £1,131.13 | £2.48 | 66 | 35.4% |
| 51 to 200 employees | 18,214 | 328 | 327 | 1.80% | £778.33 | £2.37 | 28 | 23.6% |
| 2 to 10 employees | 13,257 | 275 | 274 | 2.07% | £562.54 | £2.05 | 34 | 17.2% |
| 201 to 500 employees | 4,292 | 57 | 55 | 1.33% | £173.56 | £3.04 | 0 | 5.6% |
| 1001 to 5000 employees | 4,288 | 70 | 71 | 1.63% | £135.69 | £1.94 | 9 | 5.6% |
| 10001 or more employees | 3,862 | 74 | 75 | 1.92% | £121.67 | £1.64 | 4 | 5.0% |
| 501 to 1000 employees | 2,202 | 26 | 28 | 1.18% | £72.47 | £2.79 | 7 | 2.9% |
| 1 employees | 2,170 | 37 | 39 | 1.71% | £79.75 | £2.16 | 3 | 2.8% |
| 5001 to 10000 employees | 1,497 | 23 | 26 | 1.54% | £44.38 | £1.93 | 8 | 1.9% |
Where they were
Geographic distribution of impressions and clicks.
Country 15 rows
Where the audience was.
| Country | Impressions | Clicks | To site | CTR | Spend | Cost / click | Conversions | Share |
|---|---|---|---|---|---|---|---|---|
| United Kingdom | 66,773 | 1,133 | 1,138 | 1.70% | £2,489.79 | £2.20 | 126 | 99.9% |
| India | 23 | 0 | 0 | 0.00% | £0.00 | — | 0 | 0.0% |
| United Arab Emirates | 8 | 0 | 0 | 0.00% | £0.00 | — | 0 | 0.0% |
| France | 8 | 0 | 0 | 0.00% | £0.00 | — | 0 | 0.0% |
| United States | 7 | 8 | 5 | 114.29% | £0.14 | £0.02 | 12 | 0.0% |
| Hong Kong SAR | 6 | 0 | 0 | 0.00% | £0.00 | — | 0 | 0.0% |
| Saudi Arabia | 6 | 0 | 0 | 0.00% | £0.00 | — | 0 | 0.0% |
| Pakistan | 5 | 0 | 0 | 0.00% | £0.00 | — | 0 | 0.0% |
| Canada | 5 | 0 | 0 | 0.00% | £0.00 | — | 0 | 0.0% |
| Türkiye | 4 | 0 | 0 | 0.00% | £0.00 | — | 0 | 0.0% |
| South Africa | 3 | 0 | 0 | 0.00% | £0.00 | — | 0 | 0.0% |
| Oman | 3 | 0 | 0 | 0.00% | £0.00 | — | 0 | 0.0% |
| Uganda | 3 | 0 | 0 | 0.00% | £0.00 | — | 5 | 0.0% |
| Norway | 3 | 0 | 0 | 0.00% | £0.00 | — | 0 | 0.0% |
| Finland | 0 | 5 | 4 | — | £0.00 | £0.00 | 0 | 0.0% |
Region 49 rows, showing top 25
Sub-national breakdown.
| Region | Impressions | Clicks | To site | CTR | Spend | Cost / click | Conversions | Share |
|---|---|---|---|---|---|---|---|---|
| London Area, United Kingdom | 24,830 | 330 | 331 | 1.33% | £1,020.45 | £3.09 | 43 | 56.8% |
| Manchester Area, United Kingdom | 2,670 | 43 | 41 | 1.61% | £87.07 | £2.02 | 0 | 6.1% |
| Greater Leeds Area | 1,636 | 51 | 51 | 3.12% | £59.29 | £1.16 | 0 | 3.7% |
| Greater Glasgow Area | 1,201 | 18 | 20 | 1.50% | £43.19 | £2.40 | 0 | 2.7% |
| Greater Oxford Area | 922 | 13 | 11 | 1.41% | £30.08 | £2.31 | 0 | 2.1% |
| Greater Leicester Area | 785 | 21 | 20 | 2.68% | £29.06 | £1.38 | 10 | 1.8% |
| Greater Edinburgh Area | 776 | 16 | 18 | 2.06% | £26.56 | £1.66 | 8 | 1.8% |
| Greater Sheffield Area | 709 | 8 | 7 | 1.13% | £25.81 | £3.23 | 0 | 1.6% |
| Greater Bristol Area, United Kingdom | 681 | 17 | 19 | 2.50% | £23.93 | £1.41 | 0 | 1.6% |
| Greater Cardiff Area | 662 | 13 | 12 | 1.96% | £19.87 | £1.53 | 0 | 1.5% |
| Greater Liverpool Area | 616 | 17 | 17 | 2.76% | £23.91 | £1.41 | 0 | 1.4% |
| Tyneside Area | 612 | 13 | 12 | 2.12% | £21.68 | £1.67 | 0 | 1.4% |
| Greater Reading Area | 596 | 11 | 10 | 1.85% | £16.90 | £1.54 | 0 | 1.4% |
| Greater Coventry Area | 465 | 16 | 15 | 3.44% | £17.93 | £1.12 | 0 | 1.1% |
| Greater Nottingham | 422 | 9 | 7 | 2.13% | £14.74 | £1.64 | 0 | 1.0% |
| Greater Cambridge Area | 411 | 7 | 7 | 1.70% | £10.04 | £1.43 | 0 | 0.9% |
| Greater Aberdeen Area | 399 | 8 | 8 | 2.01% | £13.32 | £1.66 | 0 | 0.9% |
| Greater Southampton Area | 381 | 8 | 7 | 2.10% | £11.08 | £1.38 | 0 | 0.9% |
| Greater Middlesbrough and Stockton Area | 372 | 5 | 5 | 1.34% | £7.86 | £1.57 | 0 | 0.9% |
| Greater Brighton and Hove Area | 328 | 8 | 10 | 2.44% | £12.36 | £1.55 | 0 | 0.8% |
| Greater Cheshire West and Chester Area | 312 | 7 | 7 | 2.24% | £8.14 | £1.16 | 0 | 0.7% |
| Greater Bournemouth Area | 306 | 9 | 6 | 2.94% | £11.86 | £1.32 | 0 | 0.7% |
| Greater Northampton Area, United Kingdom | 304 | 6 | 4 | 1.97% | £8.81 | £1.47 | 0 | 0.7% |
| Greater Stoke-on-Trent Area | 282 | 8 | 8 | 2.84% | £4.94 | £0.62 | 0 | 0.6% |
| Greater Portsmouth Area | 280 | 6 | 4 | 2.14% | £5.47 | £0.91 | 0 | 0.6% |
24 further rows not shown, ordered by impressions.
What they did
Conversions recorded by the LinkedIn Insight Tag, broken down by which one fired.
Conversion 6 rows
Which of your configured conversions actually fired.
| Conversion | Impressions | Clicks | To site | CTR | Spend | Cost / click | Conversions | Share |
|---|---|---|---|---|---|---|---|---|
| Request Callback button click | 0 | 0 | 0 | — | £0.00 | — | 72 | 0.0% |
| Depsol for Innovation Landing Page View | 0 | 0 | 0 | — | £0.00 | — | 72 | 0.0% |
| Business Product page visit | 0 | 0 | 0 | — | £0.00 | — | 14 | 0.0% |
| Trust Page view Conversion | 0 | 0 | 0 | — | £0.00 | — | 4 | 0.0% |
| Business Accounts page view | 0 | 0 | 0 | — | £0.00 | — | 4 | 0.0% |
| Savings & Deposits Learn More links | 0 | 0 | 0 | — | £0.00 | — | 1 | 0.0% |
Conversions here are LinkedIn’s own, recorded by the Insight Tag. They are counted differently from Google Analytics key events — LinkedIn credits view-throughs, GA4 does not — so the two will not match and are not meant to. “To site” is landing page clicks, the only click figure comparable with website visits: LinkedIn’s headline click count also includes likes, comments and carousel swipes.