Report builder · Insight

Report builder2026-07-02 – 2026-07-30

Pick any dimensions and metrics GA4 exposes for this property — including your custom ones.

Dimensions (rows — up to 4)

Metrics (columns — up to 8)

Rows ★ marks this property’s custom definitions. Hold ⌘/Ctrl to multi-select.

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Querying the GA4 Data API.

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Choose dimensions and metrics above, then hit Run report. Not every combination is valid in GA4 — if one isn’t, you’ll get a plain-English explanation rather than an error code.

CM360 account ID
CM360 account name
CM360 advertiser ID
CM360 advertiser name
CM360 campaign ID
CM360 campaign name
CM360 creative ID
CM360 creative format
CM360 creative name
CM360 creative type
CM360 creative type ID
CM360 creative version
CM360 medium
CM360 placement ID
CM360 placement cost structure
CM360 placement name
CM360 rendering ID
CM360 site ID
CM360 site name
CM360 source
CM360 source / medium
Campaign
Campaign ID
DV360 advertiser ID
DV360 advertiser name
DV360 campaign ID
DV360 campaign name
DV360 creative ID
DV360 creative format
DV360 creative name
DV360 exchange ID
DV360 exchange name
DV360 insertion order ID
DV360 insertion order name
DV360 line item ID
DV360 line item name
DV360 medium
DV360 partner ID
DV360 partner name
DV360 source
DV360 source / medium
Default channel group
Google Ads account name
Google Ads ad group ID
Google Ads ad group name
Google Ads ad network type
Google Ads campaign
Google Ads campaign ID
Google Ads campaign type
Google Ads creative ID
Google Ads customer ID
Google Ads keyword text
Google Ads query
Manual ad content
Manual campaign ID
Manual campaign name
Manual creative format
Manual marketing tactic
Manual medium
Manual source
Manual source / medium
Manual source platform
Manual term
Medium
Primary channel group
SA360 ad group ID
SA360 ad group name
SA360 campaign
SA360 campaign ID
SA360 creative format
SA360 engine account ID
SA360 engine account name
SA360 engine account type
SA360 keyword text
SA360 manager account ID
SA360 manager account name
SA360 medium
SA360 query
SA360 source
SA360 source / medium
Source
Source / medium
Source platform
UT Bank Channel Groups ★
Cohort
Daily cohort
Monthly cohort
Weekly cohort
Age
Gender
Interests
Currency
Item ID
Item affiliation
Item brand
Item category
Item category 2
Item category 3
Item category 4
Item category 5
Item list ID
Item list name
Item list position
Item location ID
Item name
Item promotion ID
Item promotion creative name
Item promotion creative slot
Item promotion name
Item variant
Order coupon
Shipping tier
Transaction ID
Event name
Is key event
Button Text ★
CTA URL ★
Click ID ★
Click classes ★
Event Action ★
Event Label ★
FAQ Category ★
FAQ Label ★
Page URL CTA ★
Page path CTA ★
Referrer CTA ★
cta text ★
City
City ID
Continent
Continent ID
Country
Country ID
Region
Achievement ID
Character
Comparison
File extension
File name
Group ID
Level
Link ID
Link URL
Link classes
Link domain
Link text
Method
Outbound
Percent scrolled
Search term
Test data filter ID
Test data filter name
Video URL
Video provider
Video title
Virtual currency name
Visible
Content ID
Content group
Content type
Full page URL
Hostname
Landing page
Landing page + query string
Page location
Page path
Page path + query string
Page path + query string and screen class
Page path and screen class
Page referrer
Page title
Page title and screen class
Page title and screen name
App version
Browser
Browser version
Device
Device brand
Device category
Device model
Language
Language code
Mobile model
OS version
Operating system
Operating system with version
Platform
Platform / device category
Screen resolution
Stream ID
Stream name
Ad format
Ad source
Ad unit
Date
Date + hour (YYYYMMDDHH)
Date hour and minute
Day
Day of week
Day of week name
Hour
ISO week of ISO year
ISO week of the year
ISO year
Minute
Month
Nth day
Nth hour
Nth minute
Nth month
Nth week
Nth year
Week
Year
Year month
Year week
First User UT Bank Channel Groups ★
First user CM360 account ID
First user CM360 account name
First user CM360 advertiser ID
First user CM360 advertiser name
First user CM360 campaign ID
First user CM360 campaign name
First user CM360 creative ID
First user CM360 creative format
First user CM360 creative name
First user CM360 creative type
First user CM360 creative type ID
First user CM360 creative version
First user CM360 medium
First user CM360 placement ID
First user CM360 placement cost structure
First user CM360 placement name
First user CM360 rendering ID
First user CM360 site ID
First user CM360 site name
First user CM360 source
First user CM360 source / medium
First user DV360 advertiser ID
First user DV360 advertiser name
First user DV360 campaign ID
First user DV360 campaign name
First user DV360 creative ID
First user DV360 creative format
First user DV360 creative name
First user DV360 exchange ID
First user DV360 exchange name
First user DV360 insertion order ID
First user DV360 insertion order name
First user DV360 line item ID
First user DV360 line item name
First user DV360 medium
First user DV360 partner ID
First user DV360 partner name
First user DV360 source
First user DV360 source / medium
First user Google Ads account name
First user Google Ads ad group ID
First user Google Ads ad group name
First user Google Ads ad network type
First user Google Ads campaign
First user Google Ads campaign ID
First user Google Ads campaign type
First user Google Ads creative ID
First user Google Ads customer ID
First user Google Ads keyword text
First user Google Ads query
First user SA360 ad group ID
First user SA360 ad group name
First user SA360 campaign
First user SA360 campaign ID
First user SA360 creative format
First user SA360 engine account ID
First user SA360 engine account name
First user SA360 engine account type
First user SA360 keyword text
First user SA360 manager account ID
First user SA360 manager account name
First user SA360 medium
First user SA360 query
First user SA360 source
First user SA360 source / medium
First user campaign
First user campaign ID
First user default channel group
First user manual ad content
First user manual campaign ID
First user manual campaign name
First user manual creative format
First user manual marketing tactic
First user manual medium
First user manual source
First user manual source / medium
First user manual source platform
First user manual term
First user medium
First user primary channel group
First user source
First user source / medium
First user source platform
Session CM360 account ID
Session CM360 account name
Session CM360 advertiser ID
Session CM360 advertiser name
Session CM360 campaign ID
Session CM360 campaign name
Session CM360 creative ID
Session CM360 creative format
Session CM360 creative name
Session CM360 creative type
Session CM360 creative type ID
Session CM360 creative version
Session CM360 medium
Session CM360 placement ID
Session CM360 placement cost structure
Session CM360 placement name
Session CM360 rendering ID
Session CM360 site ID
Session CM360 site name
Session CM360 source
Session CM360 source / medium
Session DV360 advertiser ID
Session DV360 advertiser name
Session DV360 campaign ID
Session DV360 campaign name
Session DV360 creative ID
Session DV360 creative format
Session DV360 creative name
Session DV360 exchange ID
Session DV360 exchange name
Session DV360 insertion order ID
Session DV360 insertion order name
Session DV360 line item ID
Session DV360 line item name
Session DV360 medium
Session DV360 partner ID
Session DV360 partner name
Session DV360 source
Session DV360 source / medium
Session Google Ads account name
Session Google Ads ad group ID
Session Google Ads ad group name
Session Google Ads ad network type
Session Google Ads campaign
Session Google Ads campaign ID
Session Google Ads campaign type
Session Google Ads creative ID
Session Google Ads customer ID
Session Google Ads keyword text
Session Google Ads query
Session SA360 ad group ID
Session SA360 ad group name
Session SA360 campaign
Session SA360 campaign ID
Session SA360 creative format
Session SA360 engine account ID
Session SA360 engine account name
Session SA360 engine account type
Session SA360 keyword text
Session SA360 manager account ID
Session SA360 manager account name
Session SA360 medium
Session SA360 query
Session SA360 source
Session SA360 source / medium
Session UT Bank Channel Groups ★
Session campaign
Session campaign ID
Session default channel group
Session manual ad content
Session manual campaign ID
Session manual campaign name
Session manual creative format
Session manual marketing tactic
Session manual medium
Session manual source
Session manual source / medium
Session manual source platform
Session manual term
Session medium
Session primary channel group
Session source
Session source / medium
Session source platform
Audience ID
Audience name
Audience resource name
New / returning
Signed in with user ID
First session date

Deposit Apply Conversion Rate ★
Deposit Detail to Apply Rate ★
Cohort active users
Cohort total users
Add to carts
Checkouts
Ecommerce purchases
Gross item revenue
Gross purchase revenue
Item discount amount
Item list click through rate
Item promotion click through rate
Item refund amount
Item revenue
Item view events
Item-list click events
Item-list view events
Items added to cart
Items checked out
Items clicked in list
Items clicked in promotion
Items purchased
Items viewed
Items viewed in list
Items viewed in promotion
Promotion clicks
Promotion views
Purchase revenue
Refund amount
Shipping amount
Tax amount
Transactions
Transactions per purchaser
Event count
Event count per active user
Event value
Events per session
Key event count for charity_application_form_download ★
Key event count for contact_form_submit ★
Key event count for deposit_apply ★
Key event count for generate_lead ★
Key event count for online_banking_verify_submit ★
Key event count for purchase ★
Key events
Average Contact Form_submissions ★
Average Deposit Apply Conversions ★
Average Deposit Detail Clicks ★
Average Form Downloads ★
Average OB Verify Submits ★
Average request_callback_clicks ★
Contact Form_submissions ★
Count Contact Form_submissions ★
Count Deposit Apply Conversions ★
Count Deposit Detail Clicks ★
Count Form Downloads ★
Count OB Verify Submits ★
Count request_callback_clicks ★
Deposit Apply Conversions ★
Deposit Detail Clicks ★
Form Downloads ★
OB Verify Submits ★
request_callback_clicks ★
Ads clicks
Ads cost
Ads cost per click
Ads impressions
Cart-to-view rate
Cost per key event
Crash-affected users
Crash-free users rate
Organic Google Search average position
Organic Google Search click through rate
Organic Google Search clicks
Organic Google Search impressions
Publisher ad clicks
Publisher ad impressions
Purchase-to-view rate
Return on ad spend
Scrolled users
Views
Views per active user
Views per session
Ad unit exposure
ARPPU
ARPU
Average purchase revenue
Average purchase revenue per active user
Total ad revenue
Total revenue
Average session duration
Bounce rate
Engaged sessions
Engagement rate
Session key event rate
Session key event rate for charity_application_form_download ★
Session key event rate for contact_form_submit ★
Session key event rate for deposit_apply ★
Session key event rate for generate_lead ★
Session key event rate for online_banking_verify_submit ★
Session key event rate for purchase ★
Sessions
Sessions per active user
1-day active users
28-day active users
7-day active users
Active users
DAU / MAU
DAU / WAU
First time purchasers
First-time purchaser rate
First-time purchasers per new user
New users
Purchaser rate
Total purchasers
Total users
User engagement
User key event rate
User key event rate for charity_application_form_download ★
User key event rate for contact_form_submit ★
User key event rate for deposit_apply ★
User key event rate for generate_lead ★
User key event rate for online_banking_verify_submit ★
User key event rate for purchase ★
WAU / MAU